Cheers launched in October 2016 with a launch party held at the London Cabaret Club, introducing friends and family to our brand new flavours, just two days later we showcased our offering to the public at the London Cocktail Week at Old Spitalfields Market. The very first time the public could sample our creations.
Emerging in the Market
Over the coming months we wanted to share our brand with as many consumers as possible by featuring at a number of events including The Chocolate Show at Olympia London, as well as a stand at Royal Ascot in June 2017.
Amongst all of this, Cheers was launched on Deliveroo from November 2016 allowing customers in and around Central London to get alcoholic Ice Cream delivered to their homes and offices. Other stockists include our first, The Hippodrome Casino, Heathrow Airport and Selfridges Oxford Street.
On the big screen
In late 2016 we appeared on ITV’s This Morning where Holly Willoughby, Philip Schofield and Bradley Walsh were positively enthused by our product.
At Cheers we’re constantly developing flavours and for the summer of 2017 we introduced our first limited edition Pornstar Martini in conjunction with Danish Alcohol company ‘Pure Shots’.
Throughout 2017 we worked with various distributors teaming up with Brakes Bros, getting Cheers available nationwide. A truly huge milestone for us! A month later we moved into our first offices right in the heart of London in Covent Garden.
We continue to strive and grow at Cheers and look forward to stocking our Alcoholic Ice Cream in a place near you so that we can share the Cheers experience with you!